The way the 3D text has been centered and everything around it is in harmony, not to crowded, not too empty. It's really cartoony and I think how he has chosen the font, colors of the words and composition has really made the image stand out to make people really take in what the image is saying. In the one above its promoting Halloween. This is a technique he uses throughout his work and it does make it unique in several ways.
I tried making some 3D text and editing it in photoshop just as a test to see how it would look. I wasn't trying to promote anything like Ben Voldman. I was just merely trying some of his technique (the centered 3D text) in with a background to try and produce a common theme. It was a lot less cartoony but I think the effect works well and I hope to experiment with various other techniques like his.
